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We come from a scratch baking background that taught us how ingredients work and play off each other. We still love baking. We just found a way to share it with dogs. That past shapes everything we do.
Our recipes are built on a short list of quality ingredients, every one something you'd recognize from your own kitchen. Nothing unnecessary goes in. No fillers, no strange additives, no artificial flavors, no artificial sweeteners.
Here's the thing about sweet: dogs don't care about it. What they care about is smell, texture, and flavor. We give them what they want. What little sweetness our treats have comes naturally from the fruit, veggies, and honey in each recipe, and it's a supporting player, not the point.
Here's every ingredient we bake with and why it's in there.
Our main flour. Oats are one of the gentlest grains for dogs, easy to digest and unlikely to trigger the sensitivities some dogs have with wheat. The soluble fiber in oats feeds the good bacteria in your dog's gut, and oat flour brings more protein than most flours do.
A whole-grain, wheat-free flour that gives our treats their texture. It's easy on sensitive stomachs and adds calcium, folate, and zinc. Mostly, though, it does its job quietly: it binds the treat together without anything a dog's gut has to fight with.
The flour behind our grain-free treats. Chickpeas bring more to the table than most flour swaps: plant protein, fiber, folate, and iron, with no gluten and no grain. It lets us bake a treat with no grain at all, without skipping the nutrition.
The reason your dog can smell these from the next room. Our peanut butter is one ingredient, roasted peanuts. No sweeteners, no added oils, no fillers. Beyond the flavor, peanut butter brings B vitamins like biotin for a healthy coat and nails, plus vitamin E for skin and muscles.
Peanut powder is peanut butter with most of the fat pressed out, about 90% less. That lets us double down on peanut flavor and protein without making the treat heavy, which is part of how we keep these as an everyday treat instead of a special-occasion one.
A complete protein, with the amino acids, vitamins, and fatty acids that support your dog's muscles, skin, and coat. Every egg in our treats is fully baked.
Real, natural cheddar. No cheese "flavoring." Cheddar is naturally one of the lower-lactose cheeses, and it adds protein, calcium, and a flavor dogs will work hard for. If your dog is unusually sensitive to dairy, our peanut butter treats are a good place to start instead.
Just pumpkin, never pie filling. Its fiber supports regular digestion, and it works as a prebiotic that feeds the healthy bacteria in your dog's gut..
Carrots earn their spot on sweetness the honest way, straight from the vegetable. They're low in calories and bring beta-carotene, which a dog's body converts to vitamin A to support eyesight, skin, and coat. Plenty of fiber, too, and a flavor most dogs take to without any convincing.
Unsweetened, and nothing but apples. Applesauce brings natural moisture and a touch of sweetness to our treats, along with vitamins A and C and pectin, a soluble fiber that's gentle on digestion.
Coconut adds fiber, natural fats, and a flavor most dogs go after. Its fats include lauric acid, the same fatty acid found in mother's milk. Like everything else in our recipes, it's there in an amount that earns its place.
The only ingredient that matches the sign out front. Blueberries are low in calories and naturally rich in antioxidants, along with vitamin C and fiber, all in a package small enough to bake into any treat.
Our sweetener, used sparingly, though sweetness is only half its job. In baking, honey works as a binder, much the way egg whites do, helping hold a treat together. We use unfiltered honey, which keeps its natural enzymes and antioxidants. One note: as with people, honey isn't recommended for puppies under a year old.

Treats are treats. Vets generally recommend they make up no more than about 10% of a dog's daily calories and we agree, even about ours. If your dog has allergies or a health condition, check with your vet before introducing any new treat, including this one.
Questions about an ingredient? Ask us. We know exactly what's in every batch because we baked it.
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